![]() “This book offers nothing less than a thorough rethinking of normative sexuality and alternative sexualities through the figure of the otaku and their practices. An impressive contribution to the field of manga and anime studies.” - Ian Condry, author of The Soul of Anime: Collaborative Creativity and Japan’s Media Success Story ![]() His voice shines throughout thoughtful interviews, detailed ethnography, sensitive portraits of people characterized as ‘otaku,’ and nuanced readings of videogames and interactive fiction. Galbraith brings to life the relatively unknown world of Japanese popular culture. At the same time, in their relationships with characters and one another, “otaku” are imagining and creating alternative social worlds. Tracing the history of “otaku” and “cute girl” characters from their origins in the 1970s to his recent fieldwork in Akihabara, Tokyo (“the Holy Land of Otaku”), Galbraith contends that the discourse surrounding “otaku” reveals tensions around contested notions of gender, sexuality, and ways of imagining the nation that extend far beyond Japan. Galbraith explores the conflicting meanings of “otaku” culture and its significance to Japanese popular culture, masculinity, and the nation. While much of the Japanese public considers the forms of character love associated with “otaku” to be weird and perverse, the Japanese government has endeavored to incorporate “otaku” culture into its branding of “Cool Japan.” In Otaku and the Struggle for Imagination in Japan, Patrick W. Labor and Working-Class History Associationįrom computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan.Association for Middle East Women's Studies.Author Resources from University Presses.Journals fulfilled by DUP Journal Services. ![]()
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