Warner Music Group highlighted its investment in the platform in February. Roblox's platform also came up regularly in other company transcripts.Its CEO David Baszucki described the company as a "metaverse pure-play for the last 15 years" in August, and laid out what he viewed as the fundamental components of the metaverse in November. Gaming platform Roblox discussed its role in building out the metaverse during each of its earnings calls this year.Here's a look at how different execs are approaching the metaverse: Metaverse bulls 93 of those mentions came after October 28th, when Facebook announced its rebrand. The term "metaverse" appeared at least once in 158 company transcripts throughout 2021. Virtual worlds have become a particular focus for investors in the wake of Facebook's announcement that it would change its name to "Meta" and spend at least $10 billion to become a metaverse company. Others, such as the gaming platform Roblox, view the metaverse as a core part of its business today. Some, like the 108-year-old fashion brand Prada, said it would enter the metaverse down the road once the category had matured. Unsurprisingly, each company's vision of the metaverse tends to serve their own particular business interests. Others see a future where digital content is superimposed onto the real world through augmented reality goggles. Some describe a virtual world where avatars roam free and purchasing non-fungible tokens (NFTs) and other digital gear. What the metaverse is depends on which company you ask. The metaverse has people talking, with Wall Street consumed by the idea of virtual worlds, augmented reality, and any other businesses that fall within the loosely defined metaverse umbrella.ĭozens of executives at companies old and new discussed the metaverse during investor days, earnings calls, and CEO interviews in November, according to an Insider review of 2021 corporate transcripts powered by the financial research firm Sentieo Inc. Here's how different companies are approaching the metaverse, based on transcript data from Sentieo.58% of the 158 "metaverse" mentions in public-company transcripts from 2021 occurred this month.Interest in joining the metaverse spiked among CEOs, investors, and analysts in November.
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